Client

An Ecommerce company involved in the curation of extensively-researched selection of high-quality fashion finishings and lifestyle products for men.

Just about six months into the development of the business, the founder of the company, decided to share his documentation of how the startup is evolving as he wanted to provide enough inspiration to motivate you to get started.

Case

Companies main challenges during the startup phase were:

Time commitment involved: Product Co is a business that curates the best men’s accessory products, so company spends a lot of time curating and selecting pieces that are the top in style, quality, value and accessibility.

Managing and maintaining solid relationships with suppliers: As a startup, the company has to personally contact his suppliers, ask for details, arrange his orders, do multiple followups and make inventory decisions – all by the employees.

Our Involvement

As mentioned, the companies biggest challenges were the time and the effort he needed to personally use to “fill up bucket” and increase visitors to company website.

As such, company doesn’t want to lose everything that put into the bucket, so company developed several solutions to plug the Ecommerce bucket holes by devising a solid marketing foundation such as:

Sending cart abandonment emails, Incentivizing customer transactions, Delighting his customers, Keeping minimum inventory